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Instagram instagrid column4/18/2023 ![]() If not, take the time to settle on 2-3 colors that best describe your brand. You don’t need to spend very long on this step if you already have a documented visual brand identity. Plus, it reduces work on you as each time you sit to create your posts, edit graphics or pictures, you’ll already have the info on which colors and font to use. Again, this helps with consistency in your visual design. Once you’ve finalized your account’s theme, work on your brand colors and font. Must Read: A Must-Read Hashtag Guide For Instagram Influencers Step 2: Settle on your colors and font In short, they live by creating cheerful, mood-lifting visuals that quickly catch attention. And the aesthetics deliver their brand personality as bright and lively. It uses the same brand colors that their Twitter and website does. Take a look at Biteable’s Instagram account. Meaning: apply the same filter to all your Instagram posts and you leave a consistent impression. Pro tip : Sometimes creating consistency is just a filter or preset away. So the work you put in now will help you stay on track and be consistent in communicating your brand personality. In the long haul, you can return to these documented answers and follow the same notes for creating another social media account, your website, or any other visual asset.
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